The health care industry is a natural fit for digital signage due to the constantly changing nature of its facilities and the dynamic nature of the healthcare sector. The ability to centrally update content ensures real-time messaging of critical information allowing any healthcare facility to provide staff, patients and visitors with the most current and accurate information at any time. Much faster, more impactful and eco-friendly than paper-based static signage, digital signage ensures a reliable, streamlined source of communication. From a small general practice, to a large bustling health care facility hospital, digital signage delivers a strong return on investment for any health care facility.
Health care facilities are notorious for making patients or visitors wait, whether this be a matter of minutes or hours. Placing digital screens which include queue-management information such as estimated waiting times in waiting areas can help lower anxiety, alleviate frustration and reduce the perceived wait time by as much as 35 percent. With the ability to display multiple forms of content, digital screens are not only informative but also provide a more enjoyable wait. Healthcare facilities can entertain patients and visitors through engaging news, shows, relevant health information or facility updates.
Providing Wi-Fi increases property value and creates connectivity throughout the destination. Travelers who want to set up free Wi-Fi on their phone will be drawn to the digital signage. Once Wi-Fi is connected, digital signage can send push notifications to users.
Not only can digital signage improve the patients and visitors experience, but it can provide healthcare facilities with an additional revenue opportunity. Digital screens effectively inform and promote products, services and events to visitors without being seen as pushy. By selling advertising space to third parties healthcare facilities can enhance the sales of services or products.
Digital screens can be placed throughout staff break rooms for the same reasons as you would put them in waiting rooms – to engage and inform. Replace old static notice boards or whiteboards and instantly update your staff with new work policies, procedure changes, new treatments, safety alerts, training opportunities and other notices through a cloud-based content management system.